The last days, there are a lot of articles in the news concerning the stock of Kodak. Investors have lost faith in the company that started the photography for the masses about 131 years ago, the stocks has plummet about 85 procent in the last week and if we look further back, the stock of Kodak has gone down from 80,25 points in 1997 to 1,33 today. That accounts for a loss of 99,5% in the last 15 years.
Most of you know the timeline of Kodak, George eastman Kodak invented the roll film and marketed with the now famous line: “You press the button, we do the rest.” Since then the company became the biggest camera and film producer in the world. In 1975 an engineer from Kodak invented the digital camera. But Kodak only got in the digital business around 2000, that was a capital mistake and that’s where the big decline of the stock began.
If Kodak would go bankrupt, I would guess they will not disappear, but they’ll downsize. I don’t know what they are going to downsize, but I don’t think they will drop the film line. Kodak still makes a lot of film for motion pictures and they just released several new films in the last year. That’s a clear indication that there still is hope for the color films produced by Kodak. I would guess that they are probably going to kill of the black and white film, because there hasn’t been a new film in a while and they have been dropping b/w films consistently lately.
I don’t know what the future will bring, but I rather certain that kodak won’t go down without a fight…